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FutureBook conference and awards: the basics
The FutureBook conference and awards is happening today.Here are a few basics:Hashtag: #fbook12Venue: QEII Conference Centre, Broad Sanctuary, Westminster, London, SW1P 3EEread more
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Had a look at the analytics for 2012 and thought a top 12 most-read blogs list might be useful.Here they are:25 ways to generate better online book sales by Nick Atkinson read more
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10 ways to optimize and monetize your social media strategy in 2013, and sell...
First of all, thanks everyone for reading my posts - apparently one of my posts was the most read on Futurebook this year, amazing! No surprise that the post was about improving online book sales - it...
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The Spanish digital content market
The Spanish book industry in general and the media in particular are focusing almost exclusively on aspects of digitization that have to do with the sale of digital content (e-books). However, there is...
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Churchill archive case study
Launched in October 2012 by Bloomsbury Publishing in collaboration with the Churchill Archives Centre, the Churchill Archive is a digital library of modern international history available online for...
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The perfect strategy for not getting an agent
So, there I was in my best bib and tucker; sitting on a table in one of the Hilton’s many cavernous conference suites surrounded by fellow nominees of the Publishing Innovation Awards and New York’s...
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REACTive Publishing: innovation at the Hub
As our industry becomes increasingly hybrid – ever more digital, yet still significantly paper-based – the necessity to innovate is a growing problem for publishers. With revenues squeezed by falling...
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Vertical Publishing. Take it to the people.
The relationship between publishers and readers continues to evolve at a bewildering speed.It could be argued that until very recently publishers had almost no relationship with their readers at all....
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If you're in marketing, kill yourself now
There have been a couple of articles over the last few days voicing a proposition that seaped out of the Book 2 Camp ‘unconference’ (don’t get me started) that discoverability isn’t a problem for...
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What an advertising agency would do with Oliver Twist
I’m going to call you Mr Dickens. I’m going to call your book/product Oliver Twist. For the purposes of debate you’re a brand new author with a brand new book. No one, in short, has ever heard of you....
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Future of Foyles: Shelving the Bookstore?
I recently had the pleasure of attending Foyles’ ‘bookshop of the future’ workshop. The iconic Charing Cross bookstore is about to relocate and, in so doing, create a new bookstore designed for success...
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Off the Page: Narrative, the glue that binds
I gave a keynote at The Mobile Show in Dubai last May, where I emphasised the importance of an engaging narrative in almost everything we produce.I made the point that narrative wasn’t the preserve of...
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Off the Page and in the centre
London is brimming with creative digital talent that sits on the doorsteps of the country's publishing powerhouses... but many rarely meet to talk business, let alone work together. That’s why we’re...
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Thriving in the present, looking to the future
In the dystopian series Black Mirror (Channel 4), Charlie Brooker’s skill is to anticipate a technological future that seems at once terrifyingly feasible and fantastical. For those who haven’t been...
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Selling direct – what you need to know
The concept of selling direct to consumers (D2C) is, traditionally, alien to most publishers. For centuries, their route to market has been almost exclusively through intermediaries. Then along came...
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Burning the Page - an instant review
I'll be honest, when I saw tweets yesterday mentioning a book from 'Kindle insider' Jason Merkoski I was rather excited. The initial interview on the New York Times' blog offered plenty of tantalising...
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Self-Publishing vs Traditional Publishing – Time For the Truth
The Self-Publishing industry has boomed over the last year – or maybe more accurately has been accepted. And no-one on Twitter and with an interest in the book industry can have missed the deluge of...
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Booksellers should embrace showrooming
Showrooming has become the bane of every bookseller’s life, to the point where HarperCollins CEO Victoria Barnsley recently suggested that bookshops could charge for entry to put showroomers off.read more
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Augmenting the cloud
I finally did it; wrote a book. Better yet I got it published. After 44 years, 9 months and 28 days on this planet I achieved pretty much the only goal I can ever remember having had. If you believe...
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“TOC was a great ride…”
With those words Tim O’Reilly CEO of O'Reilly Media brought the curtain down on seven years of Tools of Change with the shock announcement of the end of both the TOC conferences and the TOC blog.read more
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